Personal Identification Information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and credit card information. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identifying information, except that it may prevent them from engaging in certain Site related activities.
Non-Personal Identification Information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, IP address, search query, type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
Web Browser Cookies
X10.com and our marketing agencies use Google Analytics and Clicky Analytics to collect the following information when users access or interact with our Website: This information may include, among other information, the browser and operating system you are using, the URL or advertisement that referred you to our Website, the search terms you entered into a search engine that led you to our Website, areas within our Website that you visited, and other information commonly shared when browsers communicate with websites. This information may also include x/y coordinates of mouse events, unique ID tracking cookie, Internet Protocol ("IP") address (anonymized for residents of the European Economic Area), unique device identifier ("Device Identifier") for any device (computer, mobile phone, tablet, etc.). A Device Identifier is a number that is automatically assigned or connected to the device you use to access the Service, and our servers identify your device by its Device Identifier. Some mobile service providers may also provide us or our third party service providers with information regarding the physical location of the device used to access the Service.
X10.com and our marketing agencies use the information from Google Analytics and Clicky Analytics in order to assemble statistics regarding usage of our Website as well as to help us understand how users engage with our Website on an individual and aggregate basis in order to improve it; to help with customer service needs (such as troubleshooting issues that users report to us); and for research and analytical purposes such as service performance; customer behavior and common navigation through the X10.com Website. Google Analytics data is then fed into our Google AdWords account in order to help us monitor how our internet advertising is performing.
How We Use Collected Information
X10.com may collect and use a User's personal information for the following purposes:
To improve customer service
Information you provide helps us respond to your customer service requests and support needs more efficiently.
To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
To improve our Site
We may use feedback you provide to improve our products and services.
To process payments
We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
To run a promotion, contest, survey or other Site feature
To send Users information they agreed to receive about topics we think will be of interest to them.
To send periodic emails
We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
How We Protect Your Information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Sensitive and private data exchange between the Site and its Users happens over an SSL secured communication channel and is encrypted and protected with digital signatures. Our Site, powered by Magento, is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.
Sharing Your Personal Information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. From time to time, we may use agents or contractors who will have access to your personal information to perform services for us (such as database/website maintenance & marketing); however, they are required by us to keep the information confidential and may not use it for any purpose other than to carry out the services for X10.com. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.
Opting Out of Remarketing, Advertising and Website Tracking
Third Party Websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.
Compliance with Children's Online Privacy Protection Act
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our Site from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.
Your Acceptance of These Terms
By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
- Phone: 888-384-0969
- Email: info@X10.com