Seattle — August 1999 — X10.com (www.x10.com/pressroom3.htm) created the XPress room with one specific goal in mind.

It was to design a site where editors could file a story on the latest developments in the Wired Home category without ever having to leave the website.

Sometimes the difference between meeting a deadline or not hinges on finding the right size product box shot or logo image. Every product press release in the XPress room contains downloadable pictures of products and logos available at the click of a button. Speaking of making the difference on a story, how many times have you struggled to fill-out a form or track down the right contact to fulfill a sample product request? Now all you have to do is click on the sample request link from the homepage and provide a name, e-mail address, and phone number. For editors on a really tight schedule, a simple call to the public relations director will do the trick.

Maybe the story could benefit from a short company history, a summary of the flagship products, or a customer quote or real-life story that is easy to find. X10.com has worked hard to provide not only the basics but also to include these little extras that separate a good piece from a great one.

"We realize how frustrating and time consuming it can be to search web sites for accurate up-to-date information on companies and their products," said Jeff Denenholz, director of public relations, X10.com. "Beyond providing the essentials, it’s our goal to give you something extra that increases your knowledge and makes you laugh so you can write a great story on deadline and still have some fun at the same time.

XPress Room

• Corporate fact sheet.
• Flagship products at a glance.
• Brief history of X10.
• Product press releases including short form summaries and downloadable artwork/logos.
• Customer quotes and real-life examples.
• Product sample requests.

About X10.com.
Based in Seattle, X10.com is a division of privately held X10 Ltd., the world leader in design and manufacture of proprietary home control, entertainment and security technology products for over 20 years. To date, X10 has shipped well over one hundred million units of home control products worldwide. X10 has received numerous consumer and industry awards. X10.com sells and promotes X10 products direct to the consumer through its web site at http://www.x10.com. Recently, Media Metrix has ranked X10 as a top one hundred e-commerce Web site based on traffic and sales

 

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