X10.com™ Targeting Influentials to Write About the Wired Home Based on Personal Experiences

Campaign to provide key audiences with first-hand accounts of how fun and easy it is to create 21^st century Wired Home

Seattle-September 7, 1999-X10.com (www.x10.com/pressroom18.htm) is rolling out a public relations effort designed specifically to place their flagship home control and entertainment products in the hands of a select group of influentials with the intent of bringing coverage of the Wired Home category into the mainstream publications permanently.

X10.com is looking for individuals in the computer and consumer trade press who can put their Wired Home products to the test. This group will establish themselves as the leading experts in a revolution which is already seeing a marked increase in coverage with products that are being rapidly adopted by consumer enthusiasts everywhere.

These influentials will see for themselves how X10.com is charting a new course with its family of 2.4-gigahertz wireless entertainment products. The DVD Anywhere™ , MP3 Anywhere™, XCam™, and XCam Anywhere™ all use the same hardware and compatible software to enable enthusiasts to create a seamless PC-based system for home entertainment and security without having to rewire or spend thousands of dollars on new equipment.

X10.com will also provide this group with its hugely popular FireCracker™ home control starter kit. This introductory Wired Home kit has already attracted over 100,000 new customers in three months. The FireCracker automatically controls lights and appliances and is so fun and easy to use that the kit has compelled tens of thousands of first time users to become repeat X10.com customers.

"We welcome the chance to have our products put to the ultimate test by those in a position to help us propel the Wired Home into a mainstream category as it should be," said Alex Peder, President X10 (USA) retail sales division. "This is a perfect time for a few key influentials to really become experts in one of the hottest areas of the home of the future."

About X10.com

Based in Seattle, X10.com is a division of privately held X10 Ltd., the world leader in design and manufacture of proprietary home control, entertainment and security technology products for over 20 years. To date, X10 has shipped well over one hundred million units of home control products worldwide. X10 has received numerous consumer and industry awards. X10.com sells and promotes X10 products direct to the consumer through its web site at www.x10.com/pressroom18.htm Recently, Media Metrix has ranked X10 as a top one hundred e-commerce Web site based on traffic and sales.