X10.com™ Now Working With More Than 70 Publications to Grow Wired Home Category

Family of 2.4-gigahertz Wireless Entertainment Products and Free Home Control Starter Kit Capturing Attention of Computer and Consumer Press

Seattle — September 2, 1999 — Since June, X10.com (www.x10.com/pressroom17.htm) has filled nearly 70 requests from editors representing some of the most respected computer and consumer press publications seeking to test the company's family of 2.4-Gigagertz entertainment products and FireCracker™ home control starter kit.

The 2.4-Gigahertz products consisting of the DVD Anywhere™ , MP3 Anywhere™ , XCam™ , and XCam Anywhere™ have already appeared on CNET, Wired.com, Internetnews.com, PC World Online, GadgetGuru, ZDNET Anchordesk, and the New York Times Circuits section.

In addition, the DVD Anywhere and MP3 anywhere have been featured on the Associated Press Radio Network and the national computer radio show, Into Tomorrow, which has 77 affiliate stations and is hosted by Dave Graveline.

X10.com has also received requests to review one or all of the 2.4-gigahertz products from MP3.com, Newsweek, USA Today, San Francisco Chronicle, PC Magazine, PC Computing, Salon.com, and Popular Home Automation.

Meantime, over 100,000 free FireCracker home control starter kits have been put in the hands of new X10.com customers through select promotional campaigns with ZDNET Anchordesk and groups of technology savvy web communities such as freshmeat.net and Slashdot.org. The FireCracker has been featured on the CBS Radio Network, Anchordesk, and the Arizona Republic newspaper.

"We are quickly gaining the attention of the people that matter in helping us build the Wired Home Category," said Alex Peder, President X10 (USA) retail sales division. "Our FireCracker promotions alone have introduced over 100,000 people to how fun and affordable it is to start creating a 21st century Wired Home. In the coming months, you can expect to read more about our cutting edge products that are rapidly being adopted by computer enthusiasts everywhere."

About X10.com

Based in Seattle, X10.com is a division of privately held X10 Ltd., the world leader in design and manufacture of proprietary home control, entertainment and security technology products for over 20 years. To date, X10 has shipped well over one hundred million units of home control products worldwide. X10 has received numerous consumer and industry awards. X10.com sells and promotes X10 products direct to the consumer through its web site at www.x10.com/pressroom17.htm Recently, Media Metrix has ranked X10 as a top one hundred e-commerce Web site based on traffic and sales.

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