Seattle—August 1999 —X10.com, (X10.com, (www.x10.com/pressroom1.htm) the first manufacturer to bring home automation to the masses, is now quickly becoming the model for e-commerce after practically giving away some 20,000 free home automation starter kits valued at $73.00 each to members of the Linux community.

The 20,000 orders for the FireCracker™ kits from members of Slashdot.org and freshmeat.net total more than one million dollars worth of inventory.

"The FireCracker promotion helped cement an all ready strong relationship between X10.com and the Linux community," said Alex Peder, president of X10 (USA) retail sales division. "Even more importantly, now 20,000 new customers have been introduced to the power of home automation using X10 products."

X10.com can afford to give-away one million dollars worth of product for one reason; the Wired Home e-commerce site knows that once someone experiences the ease and convenience of home automation, there is no turning back. That is why X10.com offers a wide array of products and functionality, from the basic FireCracker starter kit to the more advanced ActiveHomeä kit for computer savvy users.

X10.com’s promotions are a win-win-win for everyone involved. The sponsor site increases their traffic and provides a real value-added service to members. The members receive a free introduction to home automation in the form of a starter kit valued at $73.00. X10.com forges lifetime relationships with thousands of new customers.

"The idea of moving promotions beyond a mix-and-match approach to one that is customizable based on the audience is almost becoming too successful for us," said Tim Alsberg, director of business development, X10.com. "The biggest challenge right now is finding the time to talk with everyone who is interested in leveraging one of our promotions. Our win-win-win model for sponsors, customers and X10 is so successful that we are having to turn away potential sponsors that are seeking us out."

X10 Products

For a list of X10’s flagship products, visit the pressroom at www.x10.com/pressroom.

About X10.com

Based in Seattle, X10.com is a division of privately held X10 Ltd., the world leader in design and manufacture of proprietary home control, entertainment and security technology products for over 20 years. To date, X10 has shipped well over one hundred million units of home control products worldwide. X10 has received numerous consumer and industry awards. X10.com sells and promotes X10 products direct to the consumer through its web site at http://www.x10.com. Recently, Media Metrix has ranked X10 as a top 100 e-commerce Web site based on traffic and sales.

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