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X10.com™ 100 Percent Focused on Delivering High Functionality Low Cost solutions Designed for Today’s Do-It-Yourself Computer Enthusiast

Seattle — September 17, 1999 While the majority of home networking vendors concentrate primarily on expensive products for the future, X10.com (www.x10.com/pressroom24.htm) is capturing the attention of a whole new generation of computer enthusiasts learning how create their 21st century Wired Home with the free FireCracker™ home control starter kit.

In only a few months, X10.com has given away more than 100,000 FireCracker kits in an effort to introduce technology savvy web communities and user groups to the incredible simplicity and power of building a home where you can remotely control almost anything electrical at the touch of a button from anywhere in the home.

X10.com developed the FireCracker with the intent of subsidizing the mass adoption of home control products. Once people get a taste for how easy it is to make all of the devices in your home work in concert with each other remotely, new lifelong X10.com customers are born.

The FireCracker is a expandable computer-based kit that allows you to remotely control lights and appliances using a combination of your home’s existing AC wiring and radio frequency (RF) signals. Simply plug the light module into a favorite lamp, then plug the module into a wall outlet. Next plug the transceiver module into an appliance like a coffe pot, then plug the module into a wall outlet. That’s all you have to do. The handheld or remote does the rest, sending commands via RF signals which are converted into powerline signals to turn on and off almost anything electrical. You can even use the computer interface to send commands from your PC.

"X10.com is really focused on one priority, the mass adoption of Wired Home products," said Alex Peder, president X10 (USA) retail sales division. "We knew giving away the FireCracker would attract millions of folks interested in home control but unsure about how to get started. This is a win-win situation for both the customers and X10.com. Influential end users are able to test and challenge our products and share their experiences with others. We in turn gain a whole new generation of customers committed to getting the most out of their home of the future."

For a limited time only, everyone can join the Wired Home revolution by taking advantage of X10.com’s decision to offer their home control starter kit known as FireCracker™ , a $73.00 value, for only a handling fee of $5.90.

Availability

The FireCracker is available for only a handling fee of $5.90 at www.x10.com/pressroom24.htm or by calling 1-800-675-3044.

FireCracker Components

Computer interface - No bigger than a Fig Newton™, the interface plugs into a serial port in the back of your computer. The X10 through-port design allows you to plug another device into the back of the interface. Using the FireCracker software allows you to send commands through this interface to the Wireless Link Module™ and through the household wiring. This interface can control up to 16 sets of lights and appliances.

PalmPad Remote Control - The PalmPad™Remote is one of X10’s most powerful remotes, allowing you to control up to 16 sets of lights and appliances when you are away from your PC.

Wireless Link Module - This module takes the wireless signal from the computer interface and converts it to an X10 signal, sending commands through the household wiring to lamp and appliance modules.

Lamp Module - This module receives signals to turn on or off a lamp based on your commands.

About X10.com

Based in Seattle, X10.com is a division of privately held X10 Ltd., the world leader in design and manufacture of proprietary home control, entertainment and security technology products for over 20 years. To date, X10 has shipped well over one hundred million units of home control products worldwide. X10 has received numerous consumer and industry awards. X10.com sells and promotes X10 products direct to the consumer through its web site at www.x10.com/pressroom24.htm Recently, Media Metrix has ranked X10 as a top one hundred e-commerce Web site based on traffic and sales.

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