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X10.comŽ & DoItYourself.com Offer First Mainstream
Resource Center For Creating 21st Century Wired Home

Five thousand DoItYourselfers to receive Free FireCracker™
Home Control Starter Kit worth $73.00 each

Seattle — November 15, 1999 —X10.com’s (www.x10.com/pressroom36.htm) quest for mainstream adoption of its cutting-edge Wired Home products is becoming a reality with the launch on DoItYourself.com (www.DoItYourself.com) of the first complete resource center for creating a 21st century Wired Home.

As an extra-added incentive to join the Wired Home revolution, the first five thousand DoItYourselfers to visit the resource center and click on the X10.com banner will each receive X10.com’s FireCracker Home Control Starter Kit, a $73.00 value, for only $5.90 to cover administrative and handling charges.

DoItYourself.com is the original Internet destination for computer and technology enthusiasts everywhere willing to take matters into their own hands when it comes to creating their dream home of the future. Millions of folks visit DoItYourself.com for hands- on tutorials on everything from taking care of your appliances to remodeling a kitchen or a bathroom.

The new Wired Home resource center on DoItYourself.com (www.DoItYourself.com/wired) has all of the information needed to transform your home into a network of controls that do what you want when you want, via a handheld remote or from a PC screen. The center provides a guide to creating a Wired Home that utilizes the PC to control and manage home control, entertainment, and security products.

"We are known for attracting forward thinking folks interested in preparing for the future now instead of waiting for others to test and legitimize new technology products," said David Goldsholle, founder, DoItYourself.com. "Our new Wired Home resource center along with the Free FireCracker giveaway is the perfect opportunity for us to once again be on the leading-edge and help propel early adopter products into the mainstream consumer market."

"The fact that such an established well-known site such as DoItYourself.com sees the value of a Wired Home resource center to keep their audience one step ahead of the average consumer is a huge momentum booster for X10.com," said Alex Peder, president X10.com. "We’re just starting to scratch the surface of what’s possible with X10.com products when it comes to creating the home of the future. Now DoItYourselfers can look forward to being one of the first groups to test and challenge the latest and greatest products that X10.com has to offer both now and in the future."

For more details on the FireCracker Home Control Starter Kit visit www.x10.com/pressroom36.htm.

 

About X10.com

Based in Seattle, X10.com is a division of privately held X10 Ltd., the world leader in design and manufacture of proprietary home control, entertainment and security technology products for over 20 years. To date, X10 has shipped well over one hundred million units of home control products worldwide. X10 has received numerous consumer and industry awards. X10.com sells and promotes X10 products direct to the consumer through its web site at www.x10.com/pressroom36.htm Recently, Media Metrix has ranked X10 as a top one hundred e-commerce Web site based on traffic and sales.

About DoItYourself.com

DoItYourself.com, with offices in Bridgewater, NJ and Mill Valley, CA is an affiliate of the Advice Company, a leading online information and e-commerce resource for consumers. Other Advice Company sites include http://FreeAdvice.com, voted the "most extremely useful" legal site for consumers in the USA Today - Intelliquest Poll. DoItYourself.com's founder, David Goldsholle, has long been an avid DoItYourselfer who previously built a chain of DoItYourself hardware stores.

 

 

 

 

 

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