X10.com’s ActiveHome™ Kit Turns Manufacturer Into E-Commerce Leader

Seattle — August 1999 — X10.com’s best selling home automation kit known as ActiveHome is one of the main reasons why the consumer electronics manufacturer is now one of the top 100 e-commerce sites on the web, according to Media Metrix.

With ActiveHome, the company has built a sales model that now attracts more than one million customers per month to the web site at www.x10.com/pressroom6.htm to buy the latest do-it-yourself products to start creating 21^st century Wired Homes.

X10.com believes that with 50 percent of all U.S households now owning at least one computer, the desktop PC will become the command center for the Wired Home. It will be through the PC and through the Internet that people turn their homes into a network of controls with X10 products and surf, shop, or send e-mail at the same time.

X10.com has put themselves in a position to capitalize on the mass adoption of the Internet, a phenomenal growth in shopping on the web, and their own track record for cutting edge Wired Home products such as ActiveHome. All of these factors are responsible for X10.com’s ranking as a top 100 e-commerce site based on traffic and sales.

"The key to increasing PC usage in the home is to extend its reach," said Alex Peder, president, X10 (USA) retail sales division. " ActiveHome is the first product to use the PC to send commands 24 hours per day, seven days per week, even when the computer is turned off, making it easy to control a 21^st century Wired Home."

In addition to ActiveHome, X10.com’s flagship products include the DVD Anywhere and The XCam for home entertainment, and the Monitor Plus and the Protector Plus for home security.

Availability

The ActiveHome Kit is now available at www.x10.com/pressroom6.htm or by calling 1-800-675-3044.

About X10.com

Based in Seattle, X10.com is a division of privately held X10 Ltd., the world leader in design and manufacture of proprietary home control, entertainment and security technology products for over 20 years. To date, X10 has shipped well over one hundred million units of home control products worldwide. X10 has received numerous consumer and industry awards. X10.com sells and promotes X10 products direct to the consumer through its web site at www.x10.com/pressroom6.htm Recently, Media Metrix has ranked X10 as a top one hundred e-commerce Web site based on traffic and sales.

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