Page Elements: Protector Plus Wireless Home Security with Voice Dialer

Key Selling Page Elements Explained
X10 is a veteran of the ecommerce on the Internet. As a result of years of testing and experience, we have discovered some key point to maximize sale of our products. These are the hooks! These elements convert viewers into customers. And when they are a customer, you make money! 

Two examples of product selling pages that incorporate these features can be found below. 

Benefits Headline
The headline is the element that customer will ready first. It should always be a benefit statement. Try to limit this to one line and only a few words. Two line maximum.

Urgency
In order for the customer to be converted sooner rather than later, the urgency element states the end of an offer. This end time makes the shopper perceive the limited time offer nature of the deal.

Strong Product Shot
The feature photo of the product. Since the shopper cannot touch the product online, the product shot is the closest the consumer will get to actually seeing the product. This needs to be clear and appear uncomplicated.

Lifestyle Image
If the Product Shot is the feature shot, then the lifestyle shot is benefit shot. Use the lifestyle position to show the product in use. 

Benefits Copy
Sell the benefits on how this product is needed by the customer. Don't list features here.

Order Button & What's Included/Bonus
The order button needs to be vivid and above-the-fold. The customer should never need to search for this button.

Price
The price is a required element that tells begins the valuation process in the shoppers mind. Make it vivid, clear and in-your-face prominent.

Benefits, Features and Reviews
Now that the shopper knows what the product can do, you can give them the features, as well as more benefits and testimonials from the press and other customers.