X10 Basic Terms, Conditions & Auditing Practices

At X10.com we believe the best way to start a partnership is by discussing our expectations (for traffic serving, frequency capping, etc…) and practices (accounting and auditing) up front.

It is especially important, as it is both a business (audit procedure) and operating (server loads) requirement, that daily impressions be the equivalent of the campaign size, divided by the number of days in the campaign.

We audit all advertising campaigns the following way:

• We divide the total number of impressions guaranteed per the IO, by the number of days in the contract.
• This gives the number of impressions per day
• We divide the total IO amount by the number of impressions.
• We get a $$ per impression per day based on the above.
• DAILY we compare the actual impressions to the guaranteed amount.
• If actual is less than guaranteed we pay for what we received.
• If actual is greater than guaranteed, we pay only the guaranteed amount.
• Total up the cost for each day and that gives the audited amount.

Our standard terms and conditions are as follows:

• Our terms and conditions are the prevailing terms and conditions for any (advertising) contract.
• Net 90-day terms for paid CPM campaigns. 
• Net 30-day terms,30 day billing cycle after receipt of invoice, for revenue share performance based campaigns.
• Campaign payment subject to audit verification.
• Campaign may be cancelled by X10.com giving written notice, due to sub-standard click-through and conversion ratios.
• Network advertising buys will have frequency cap limits set to our specifications.
• All impressions must originate from traffic within North America.
• "Make good" advertising for campaigns that fail to reach their quota, after campaign end date, are not acceptable unless specified, in writing, by X10 WTI
• Bandwidth credits *.
• Receipt of our payment constitutes full and final settlement for the associated invoice that is received from the publisher/vendor.