A Transition Pop-Under is a powerful
ad unit that for many vendors is untapped inventory. The concept is very simple. If
the user clicks on an external link (leading away from your site) or enters a new
URL into the address line on their browser, they will be served a
Transition Pop-under ad.
Transition Pop-Unders launch upon leaving a site, either by clicking on an
external link (taking the user to a new domain) or by typing a new URL
into the browser.
Watch this animation of how Transition
Pop-under demonstration, click on the play button below to start it. This Flash movie may take a
moment to load.
Viewable Demonstration
What's the difference
between a common pop-under and a Transition Pop-under? The difference is that unlike a common pop-under, exit pop-under or
similar existing ads, transitional pops are served when the user
changes domains. A Transition Pop-Under will only be served when the user
clicks on an external link (leading to a new domain) or by typing a new
URL and pressing enter. The Transition Pop-Under will not run when a
user closes there browser.
To see a demonstration of
the differences, click
here.
Real Time Demonstration
STEPS:
1. To properly demonstrate a
Transition Pop-Under, you need to ensure you have no X10 opt out cookies on your
computer. Clear your cookies by clicking on the
"Clear X10 Cookie" in the blue box below.
2. Next, you can either click on
one of the eternal links below, (FedEx, UPS or USPS). This demonstration
is simulating a
user exiting one site and entering another site. You can also type
in a new URL in the address line above. (Make sure you click back to
return to this page).
Check your task bar on the bottom of
your screen. You should see that a new ad has been served to your
computer and is waiting on your task bar.
3. Click on your task bar, it should indicate that there is a new
open document. If you click on that new task bar
button you can view the new transition pop-under ad.
4. To run the demonstration again,
start over at step one.
Transition Pop-Under
Benefits
New advertising inventory
Increases revenues from additional
ad units
Protection from browser exits since
(Transition Pop-Unders won't activate if the browser is closed)
Full implementation of X10 opt-out
rules
You can return to the X10 advertising
toolkit by clicking here or closing this
browser window.
